It is taken off in popularity faster than any other cellular app and is most likely the reason the man standing in line next to you at Starbuck's is taking a photograph of the pastry case for no apparent reason. Instagram is addictive and it has a whole country of iPhone and Android users hooked. And where the public goes, your company should follow.
If you are the owner of your firm and / or the man responsible for social and branding media, you should be privy to the 6 Reasons Instagram is perfect for your business : 1.
Instagram is Instantaneous
There is no waiting around until you get back to your home or office to take full advantage of Instagram for brand building. making use of your iPhone or Android, you snap the photograph, edit, upload, add a remark (remember to #hashtag keywords), and share from your brand's profile within seconds.
2. No Duplicate Accounts Desired
Unlike Facebook and Google where you are required to set up a long personal profile before you can set up a brand page, you are enabled to jump right in as a brand on Instagram without any impact. It is a pretty simple set up procedure.
3. Everyone Has an Interior-Photographer
Many business owners are at a loss when it comes to making use of social networks to grow their customer base for the most part because they do not have a way with words or know how to hone their creative juices for content marketing. But everyone likes taking photographs and let us be fair - like we have a knack behind the camera almost every one of us feels. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will in fact turn you into the Herb Ritts of your product/service content marketing.
4. It Makes Your Brand Look Interesting
This is the great thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers appear cool. Use Instagram to show off your product/service and even your corporate culture by catching frank office moments. Instagram albums give personality to brands in a manner that no other sharing network has been able to achieve thus far.
5. Create a Location Page for Your Business
Google Locations and the new Google Local Pages for businesses have proven the importance of having a physical location attached to your brand's online presence. Instagram's integration with the Foursquare location database allows you to Geotag the location the photo was taken from (i.e. your place of business) which allows it to be added to the location page on Instagram. If users are browsing pictures based on location and see a product of yours that appeals to them within their region, you may have a new customer.
6. It is Easier to get Followers
Because you can not post links on Instagram, the people will not feel like they are being bombarded with JUNK when following your brand account. If you often post interesting images that feature your product service on Instagram, customers are more likely to follow you there than on any other Social Network. It will be easier for you to build brand recognition with a bigger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it helps those social networks grow for you as well. The same rules of social network marketing use though - interact with (comment and "like") and follow your customers first. On Instagram, they truly follow back.
Conclusion:
While it does not provide the linking opportunities that many internet marketers are too obsessed with, Instagram is the easiest and most interesting-to-use social sharing network out there and it can be a great tool in developing your business' brand persona and in gaining brand recognition with your online customer base.
Thursday, 28 November 2013
Six Reasons Instagram Is Perfect For Your Business
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